Building Software just got 10x cheaper. Knowing what to build didn't.
Qualfy is the tool for the new bottleneck. Recruits users from inside your product, books interviews automatically, and answers your questions across every conversation, with citations to the moment it was said.
Four simple steps
How it works
Add the snippet
One line of code, just like Intercom or Hotjar. Drop it into your app and you're live in seconds.
<script src="https://qualfy.io/widget.js"></script>Configure your triggers
Show popups based on time on page, user actions, or audience segments. Full control over who sees what, and when.
Interviews book themselves
Users schedule directly from your app, right to your calendar. What used to take weeks of back-and-forth happens in 30 seconds.
Interview Confirmed
Calendar invite sent to your email
Ask your research anything
Upload the transcript from Teams or Meet. Then ask questions in plain English and get answers with citations to the exact moment.
Two interviews mention exports. The most common issue is silent failures 1
View in transcript · 08:12
After the interview
Ask your research
The interviews you run become a research base you can question. Ask in plain English, get cited answers — and counts that show their evidence.
3 of 6 interviews
Enterprise: 2 of 3 interviews · SMB: 1 of 3 interviews
Scanned 6 interviews.
Evidence — one excerpt per counted interview:
“Honestly the first week was rough. I couldn't tell which setup steps actually mattered, so I just stopped.”
“We invited the whole team on day one and half of them never made it past the empty dashboard.”
- Find quotes and themes
- Count across interviews with evidence
- Compare segments and trends
Answers you can defend in a leadership meeting
Every claim is cited
Click any citation to land on the exact moment in the transcript.
Counts show their work
A number only counts with evidence attached, and the denominator is honest about anything excluded.
It says “I don’t know”
If your interviews don't cover it, you get a straight answer, not a made-up one.
Your research stays yours
Isolated per organization, never used to train AI models, deletable down to the individual participant.
Zero code changes
No developer? No problem.
URL-based triggers let you target users by the pages they visit — no code changes needed. Just paste the snippet once and configure everything from the dashboard. Set up your first interview trigger in under 2 minutes.
Trigger Configuration
Everything you need
Built for product teams
From trigger rules to calendar sync to cited answers, Qualfy handles the entire research loop.
Smart Triggers
Target users based on time on page, URL patterns, specific actions, user segments, or any combination. Full control over who sees what, and when.
Calendar Integration
Google Calendar and Microsoft Outlook with real free/busy availability. Interviews land on your calendar with video call links attached.
Branded Popups
Customizable design to match your product. Colors, copy, positioning, and animation — all configurable.
Team Routing
Round-robin scheduling across your PM team. Distribute interviews evenly so no one gets overwhelmed.
Transcript library
Upload Teams and Meet transcripts. Roles, consent, and metadata are handled in a guided flow, so every interview is ready to question.
Ask your research
Cited answers, counts with evidence, and segment comparisons — straight from what your users actually said.
Analytics Dashboard
See popup impressions, conversion rates, and trigger performance. Know what's working and optimize your research recruiting.
Screening Questions
Qualify participants before they book. Add multiple choice, yes/no, or open questions to make sure you're talking to the right users. Disqualifying answers are handled gracefully.
Slack Notifications
Get notified in Slack when interviews are booked, rescheduled, or cancelled. Keep your whole team in the loop.
Your users won't be annoyed
The #1 concern we hear from PM teams. Here's how Qualfy handles it.
Once per month maximum
Users only see a popup once per month by default. You control the frequency per campaign.
Dismiss means dismiss
If a user clicks 'Not now', they won't see that popup again for 30 days.
Book and done
Users who schedule an interview are automatically removed from the pool. No repeat asks.
Smart suppression
Set global limits: max popups per day, per week, and cooldown periods after booking. You're in full control.
Why not just embed a Calendly link?
Static scheduling link
- Users have to find it
- No targeting
- No context about what the user was doing
- No way to qualify participants
- No frequency controls
- No participant database
- Low conversion
Qualfy in-app triggers
- Reaches users at the right moment
- Targets by behavior, page, or segment
- Full context on what the user was doing
- Screen participants before they book
- Smart suppression prevents popup fatigue
- Build an ongoing participant pool automatically
- 5-10x higher conversion
And once the interviews are done?
A folder of transcripts
- Findings evaporate after the readout
- Hunting for a quote takes an afternoon
- The same questions get re-studied
- Insights go stale between quarterly readouts
Qualfy
- Your research answers questions in plain English
- Every quote is one click from its moment
- Past research answers new questions
- Ask the moment the question comes up
Simple pricing
Start free, scale as you grow
No credit card required. Upgrade when you need more.
Free
For individuals getting started.
- 1 seat
- 1 project
- 5 interviews / month
- 3 transcripts / month
- 20 AI questions / month
- Counts scan up to 10 interviews
- Time + URL triggers
- Google Calendar sync
Team
For teams running continuous research.
- 5 seats
- 3 projects
- 50 interviews / month
- 50 transcripts / month
- 300 AI questions / month
- Counts scan up to 50 interviews
- All trigger types + segments
- Google Calendar + Outlook
- Team round-robin routing
- Slack notifications
- Analytics dashboard
- Branded emails
Growth
For scaling research programs.
- 15 seats
- Unlimited projects
- 200 interviews / month
- 250 transcripts / month
- 1,500 AI questions / month
- Counts scan up to 200 interviews
- Everything in Team
- Priority support
Enterprise
For advanced security and scale.
- Negotiated seats & interviews
- Unlimited projects
- Custom AI volume
- Data residency options
- SSO / SAML
- CRM integrations
- Dedicated support
- Custom SLA
Flat team pricing. No per-seat surprises.
| Feature | Free | Team | Growth | Enterprise |
|---|---|---|---|---|
| Seats | 1 | 5 | 15 | Custom |
| Projects | 1 | 3 | Unlimited | Unlimited |
| Interviews / month | 5 | 50 | 200 | Custom |
| Transcripts / month | 3 | 50 | 250 | Custom |
| AI questions / month | 20 | 300 | 1,500 | Custom |
| Count scan size | 10 | 50 | 200 | Custom |
| Time triggers | ||||
| URL triggers | ||||
| Action triggers | ||||
| Segment triggers | ||||
| Combination triggers | ||||
| Google Calendar | ||||
| Outlook Calendar | ||||
| Team routing | ||||
| Slack notifications | ||||
| Analytics | Advanced | |||
| Branded emails | ||||
| Priority support | ||||
| SSO / SAML | ||||
| CRM integrations |
Methodology
Built on Continuous Discovery
Qualfy brings the continuous discovery methodology to life. Instead of quarterly research sprints, talk to your users every week — automatically. And discovery isn't continuous if the insights evaporate between readouts — Qualfy keeps every interview answerable.
“You want to talk to your users. They want to talk to you. Qualfy makes the connection happen automatically.”
About
Built by a PM who lived this problem
I'm Rob Ridgeway. I've been in product management and conducting user research for 12 years. I built Qualfy because I got tired of two things: the weeks of grind it took to get users on my calendar, and watching every interview we ran evaporate into a deck nobody opened twice.
Qualfy is early, and I treat that as your advantage. Every team that joins right now gets set up by me personally, gets a direct line to the person who wrote the code, and gets a real say in what gets built next.
FAQ
Frequently asked questions
Does the widget slow down my app?
What calendars do you support?
How long does setup take?
Do I need a developer?
Is my data secure?
Won't popups annoy my users?
Can I screen participants before they book?
Can I customize the popup design?
What transcript formats work?
Will the AI make things up?
Where does my research data go?
Does Qualfy record or transcribe my interviews?
Ready to talk to your users?
Set up Qualfy in minutes and book your first interview today — not next quarter.
Get Started Free