Qualfy vs Gong
If your company runs Gong, it holds the largest collection of customer conversations you have, and since March 2026 its assistant answers questions about them with citations that link to the call. Product managers borrow it, and they should. But every call in it is a sales call: a buyer, mid-negotiation, talking to a rep with a quota. Qualfy is built for the other conversation — a user, inside your product, talking about what they just did.
The same question, asked of the same nine interviews
“Where do new users get stuck during onboarding?”
Gong Assistant, over your sales calls
“Onboarding friction came up on 14 calls this quarter, most often when a rep walked a prospect through data import during a trial. Several deals flagged it as a risk to close.”Cited to the transcript, and accurate — about buyers on a trial, on calls a rep was steering toward a close.
Gong cites its sources, same as ours. The difference is who is on the call: a prospect talking to a rep, not a user talking about your product.
Qualfy
3 of 9 interviews mention getting stuck during onboarding123. All three stalled at the data-import step, not at creating the account. The other six didn't raise onboarding at all.
“Sign-up was fine. Then it wanted a CSV in a format I'd never seen, and I couldn't tell what it was asking for.”
“I closed the tab at the import screen. Came back two days later when a teammate said you could skip it.”
“The import page looked like it needed admin rights, so I pinged IT before I'd click anything.”
A number you can put on a slide: three quotes, three timestamps, and six interviews that didn't say it.
About Gong for product teams
Gong is the record of your sales conversations. Research is a different conversation.
If your company has Gong, use it. It is the biggest corpus of customer voice most companies own, its assistant answers with citations that link to the transcript, and its keyword search is a clever way to find customers worth emailing — one product manager in our research does exactly that. Nothing on this page argues with any of it.
What a sales call can't tell you is what a user does. The person on it is a buyer, mid-negotiation, answering a rep's questions with a decision in mind; the rep is steering toward a close. It answers “what do buyers say they need” well and “where do users get stuck” only by accident. Gong is also licensed per user with a platform fee and sold to sales, customer success, enablement and RevOps; product managers read over their shoulders, and its MCP server returns synthesized answers about accounts and deals to ChatGPT and Copilot, not transcripts.
Qualfy is built for the conversation Gong doesn't have. A campaign invites the user who is in the feature right now, screens them, books them against the team's calendars, records the call, and answers questions about it with citations to the moment — or says the research doesn't cover it.
Where each one starts
Gong starts when a rep books the call. Qualfy starts when a user is in the feature.
Gong records the calls your revenue team already has, on Zoom, Google Meet, Microsoft Teams, Webex and more. Its scheduling is a Calendly button in the Engage email composer, built for outreach. Recruiting and screening a research participant aren't in the product, by design: Gong's pricing page names sales, customer success, enablement, RevOps and leadership, and no one else.
Recruit
Screen
Schedule
Record
Analyze
Qualfy
Built inBuilt inBuilt inBuilt inBuilt inGong
Not offeredNot offeredSales links in EngageZoom, Meet, Teams, moreGong Assistant, cited“Gong Assistant, cited” is Gong's description: responses “include citations that link to the relevant part of the call transcript,” and it needs a Gong Foundation seat. Gong's MCP server, for ChatGPT and Microsoft Copilot, returns synthesized answers about accounts and deals and does not return transcripts.
Trust
Both products cite their sources. One publishes how often it's wrong.
We make no claim about Gong Assistant's accuracy — we can't measure it. We can measure ours, and these numbers are checked before every release; if one slips, the release doesn't ship. That includes the last one: a system that never invents an answer is tempted to refuse too often, so we measure that too.
0
invented answers
on the 29 questions the research could not answer
100%
citations resolve
212 of 212 point at a real moment in a real transcript
100%
claims faithful
212 of 212 claims supported by the excerpt they cite
0
unnecessary refusals
of 56 answerable questions, none got “I don't know” when it could have answered
Price
Transparent pricing vs a conversation with sales
Gong
- Licenses — priced per user, plus a platform fee based on the number of users; no figure is published.
- Gong Assistant — needs a Gong Foundation seat.
- Sold to — leadership, sales, customer success, enablement, RevOps and technology teams; there is no product-team plan.
No price is published, so this page doesn't guess one.
Qualfy
- Free — 3 interviews, no card, no clock. Cited answers and MCP included.
- Team, $59/month — 50 interviews a month, 5 seats included.
- Growth, $149/month — 250 interviews a month, 15 seats included.
Self-serve and transparent pricing.
Feature by feature
Grouped by where it happens in the loop
| Gong | Qualfy | |
|---|---|---|
| Getting the conversation | ||
| Recruit participants | Not offered | Share link, email invites, or a popup inside your product |
| Screen before booking | Not offered | Up to 5 questions, with disqualification rules |
| Schedule the interview | Not offered for research — Engage adds a Calendly button to the sales email composer | Live availability from Google or Outlook, round-robin across the team |
| Capturing it | ||
| Record the callBoth | Yes — Zoom, Google Meet, Microsoft Teams, Webex and more; the recorder can be invited to any call | A notetaker joins the Meet or Teams call; Zoom recordings can be uploaded |
| Deal and account context around every call | Yes | Not offered |
| Using it | ||
| Searchable corpus with cited answersBoth | Yes — Gong Assistant cites the relevant part of the call transcript; needs a Foundation seat | Yes — every answer cites the moment in the transcript |
| Says “I don't know” when the evidence is thin | Not documented | Yes, by design — measured before every release |
| Ask from Claude, ChatGPT, or Cursor (MCP)Both | Yes — for ChatGPT and Microsoft Copilot, enabled by a tech admin; returns synthesized answers about accounts and deals, not transcripts | Yes — on every plan, including free; returns cited answers and verbatim excerpts |
| Forecasting, coaching, deal boards | Yes | Not offered |
Choose Gong when
- Your company already has it and sales calls are your main customer signal.
- You want deal and account context around every quote, and answers your revenue team can act on.
- You need forecasting, coaching and enterprise governance, and research is a side benefit.
Choose Qualfy when
- Gong isn't in your budget, or it belongs to sales and you're a guest in it.
- You need conversations with users about what they did, not with buyers about what they might buy.
- You want research recruited, screened and booked from inside your product — not mined from calls someone else had.
You can use both
If Gong records your sales calls, keep it there. Book research interviews with users here; recordings are downloadable on every plan, and transcripts from other tools can be uploaded, so a call worth keeping can join the corpus you ask questions of.
Every Gong claim on this page was checked on September 15, 2026 against Gong's own pricing page, help center and Calendly's Gong Engage documentation. Products change — if something here is out of date or unfair, tell us and we'll correct it.